The Atomic Hawx Prime 90 Ski Boot 2023 is ideal for beginner to intermediate skiers who seek a comfortable, easy-to-use boot for all-mountain exploration. With a soft 90 flex and a 100 mm last, this boot provides a balanced fit and flex, perfect for progressing skiers who prioritize comfort and control.

• 90 Flex Index: A soft, forgiving flex designed for beginner to intermediate skiers, offering easy handling and control.
• 100 mm Last: Medium fit suited to average-width feet, providing a comfortable and secure fit.
• Memory Fit Shell: Heat-moldable shell for a custom fit, reducing pressure points and enhancing comfort.
• 3D Silver Liner with Thinsulate™ Insulation: Keeps feet warm and comfortable in cold conditions, ensuring all-day comfort.
• Easy Step-In Design: Simplifies entry and exit, making it ideal for skiers looking for convenience and ease of use.

TL;DR: A comfortable, easy-to-use ski boot with a forgiving flex, designed for beginner to intermediate skiers looking to improve their skills on the mountain.